Online Communication and Social Media Skills - Educación Continua de la Pontificia Universidad Javeriana
Online Communication and Social Media Skills
In this an ever-changing digital world, communication has become of utmost importance with more than half the world population using the internet. Online Communication and Social Media Skills focuses on introducing the student to the main components of interaction and online culture in the information age while affording them the space to define, analyze and produce information in the digital world. Students will discover how the digital world operates through interactive sessions where various forms of communication will be dissected and explained in semi-complex terms allowing them to get a closer look at the effects of this form of communication. Social networking platforms will be described and discussed along with the tools that drive them. The course will also consider the ethics involved in online communication since, in this day and age, the internet has become a space where everyone becomes an audience, and everyone becomes an author. Students will discover how the internet works through a collaborative approach with the course tutor being a facilitator using English as the language of instruction, also allowing them to actively engage in the process of improving their language skills. Therefore, immediate use of the language, drawing on the four (4) skills; Speaking, Writing, Listening and Reading will be necessary for the successful completion of the term.
The main objective of the course is to provide learners with the ability to identify and apply the various forms of digital narratives.
- Identify various forms of online narratives
- Explain the effects of social media on communication processes
- Provide students with the tools necessary to spot malicious and erroneous information
- Equip learners with preliminary skills to conduct social media campaign across various platforms.
- Foster participation in the digital world and social media analyzing the various tools and processes at work.
The course is designed for high school and university students with Level B1/B2, in accordance with the Common European Framework.
The course will be conducted over three (3) weeks, for a total of 18 hours. It will take on an interactive and collaborative approach in which students are guided through the fundamentals of the topics through the provision of verbal, written and graphical material along with relevant assignments that will reinforce acquired information to aid in the successful completion of the learning process allowing students to identify, define and create original material.
There will be 2 modules, each having a duration of 6 hours. Worksheets based on analysis and practice quizzes will be given at the end of each class session to test students’ understanding and measure their progress. In the third week, there will be a 3-hour immersion session in which students will accompany teacher on a live navigation of the internet, witnessing the application of skills taught, compliance of rules and conduct, identification of various forms of media across platforms and essentially preparing for the final project. At the end of the final module, students will carry out an online project in which they will utilize the skills garnered over the previous three weeks. This project will be presented in the final session lasting 3 hours.
Pre-course Evaluation (Week 1)
- Administering of diagnostic test for new students.
Module 1: Introduction to the digital world
In this week, students will identify and appreciate the various forms of digital communication:
- The Digital World
Students will focus on:
- Defining the internet
- Evaluating the impact of the internet on communication
- Laws governing the use of internet
- Dissecting information for accountability
- Multimedia Formats
Module 2: Social media
Students will focus on:
- Differentiating between various social networks
- Responsable navigation
- Uploading and downloading media
- Effects of social media on teenagers
- Active participation and survival on social media
Project (End of course)
Students will create a personal or professional (business) profile on a social media platform of their choice and develop the account using the necessary means of communication, applying the material provided throughout.
Daniel Emanuel Wee-Ellis
Academic leader at Profesores Extranjeros, applied language instructor, language coach and professional in International Relations.
Clases Online: martes y jueves de 4:00 p.m. a 7:00 p.m.